WHY YOU NEED A WATER SOFTENER
Hair and Skin Care
Hard water keeps soap from
lathering as it might, working as it should, rinsing off
as you want it to. It often leaves an invisible film
which blocks pores, attracting and holding dirt and
bacteria, causing chapping, itching, and dryness. Hair
washed in hard water goes drab; hair coloring frequently
does not penetrate evenly. Permanents may not "take".
Water that has been softened,
however, eliminates these problems. It enables you to
use lesser quantities of soap, shampoo, and skin care
products, and increases the efficiency with which they
work. Soft water is gentle, beautifying, enriching. Soft
water means soft, clean skin; soft, silky, more
manageable hair.
Laundry
Soil
removal has
proved significantly more effective in soft water than
in hard water, no matter how much soap or detergent is
used. The principle is much the same as it is with skin
care; hard water combines with the ingredients of soap
and detergents to form a dulling curd on clothing, one
that holds soil in the fabric, shielding it from
removal. It causes clothing to look dingy, grayed, or
yellowed, to mat or stiffen with repeated washings.
Fibers may deteriorate, wearing out at a faster rate.
Nothing looks really clean; nothing is really clean!
Soft water, on the other hand,
activates the soap or detergent to make a smaller amount
(up to 55% less!) work more effectively. Soft water aids
the rinsing process, removing dirt and cleaning agents
from the fiber and lengthening fiber life. Laundry
washed in soft water will be brighter, cleaner, and
softer!
Dishwashing
Here, too, the cleaning agents
combine with the minerals in hard water to form a
dulling film. Soft water makes dishes and glassware
shine - hard water spots are eliminated. And you use
only half the amount of detergent or soap hard water
requires.
Housecleaning
A study done at Ohio State
University showed that softened water cut the time
required for housecleaning from almost 4 hours to less
than 2 1/2 hours! With soft water, a quick rinse or
once-over wiping cleans sinks, tubs, shower tiles, and
plumbing fixtures - no more hard water soap scum to
scour and scrub (no more harsh chemicals, either).
Floors, windows, and woodwork clean better with soft
water, too.
Plumbing and Appliances
Hard water has an obvious adverse
effect on appliances and plumbing systems. It's easiest
to see as the rock-hard scale forms on shower heads,
faucets, and humidifiers, but it also builds up rapidly
in dishwashers, clothes washers, pipes, and water
heaters, decreasing their life. Water heaters can
consume up to 22% less energy with soft water than with
hard water!
HOW'S YOUR WATER? TEST IT AND
SEE!
E-mail us for
a FREE simple but accurate do-it-yourself water test strip that will
indicate the amount of hardness found in your water supply. Just
follow the instructions on the wrapper and compare your results to
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